Why do you want to study this course?
2-3 Lines You have to do your research before you can write this part. Please take a detailed look at the course you are applying to, the modules, the professors, all the opportunities the course has to offer. If you are applying for a masters, find a connection between your bachelors course and the masters course you are going to apply.
Discuss unique aspects of the program that have particular meaning to you. For example, many universities combine theoretical and practical education or they are focusing on high quality research. How would you take advantage of this opportunity?
Why do you want to study at this university?
2-3 Lines Take a look at the university, what is the university known for? Do they have a great network? Are they known to participate at any big projects? Do they have any famous alumni? Are they having an international focus?
Avoid telling too much about their own institution. They already know how great they are. If you want to mention specific facilities that interest you, point out how they will be of particular use or interest for you rather than simply praising them.
Do you have any work experience/internship?
2-3 Lines Here you should write about your related work experience. Find a connection to the course you are applying. Back the information up with data and facts about the company.
Why do you think you are the right person for this course?
3-4 Lines Think about what you have to offer in connection to this course. Such as knowledge and skills you gathered, experience as a member of any organization, volunteer service, your personality and soft skills. Highlight important and relevant achievements which will help you stand out from other applicants.