Why do people do so little sport – although they know that physical activity is highly beneficial to their physical and psychological well-being? How can the use of illicit means to increase performance and other forms of sabotage activities be prevented? This new course focuses on the organization and management of non-profit clubs as well as the management of professional clubs in the world’s dominant team sports. The coordination and motivation of hobby and leisure athletes as well as professional athletes plays a central role in teaching and research. With the help of basic micro- and behavior-economic concepts, the reasons for individual sports demand can be identified as well as the reasons for bidding for sporting mega-events or the sometimes dramatic financial imbalances of professional clubs. Under the assumption that people in general try to maximize their utility and behave rationally (in a limited way) in the typical case, one quickly realizes that the answers to the above-mentioned questions are astonishingly similar.
The course consists of a combination of economic science modules such as the basics of business administration and economics as well as a multitude of sports economic and sports science modules such as sports psychology or event management in sports. The curriculum is supplemented by media economics modules and insights into sports law. Through this interdisciplinary approach you will be able to analyze and answer questions about popular sports, sports financing, major events and top sports from different perspectives. In a module you and your fellow students will organize the annual campus run together and learn how to manage sports events in a practical way.