The Digital Management Bachelor’s program introduces students to the globally networked digital world of work as part of a business management course. The course deals with informatics and data analysis issues at an early stage and, in addition to classical economic content, also covers promising areas such as the management of digital business models and big data management. As a graduate of this program, you will be able to actively shape the challenges and opportunities arising from digital transformation in your company as a manager.
The program combines elements from the fields of economics, computer science and data science. In addition to the basics of business administration and economics as well as mathematics and statistics, the necessary digital skills are taught in courses on business informatics, technical informatics and big data management. In the context of seminars, a project work and a theoretical work student can acquire further important competences. A wide range of elective modules in the areas of data science, digital management and profile building offers individual opportunities for in-depth study. The Bachelor’s thesis completes the course of study.