In the field of media studies we are concerned with examining and assessing media in their technical, social, institutional, cultural and aesthetic dimensions in a well-founded way and classifying them in larger contexts. For this purpose, media scientists need knowledge of various media topics, theories, methods, analytical instruments and design criteria. The combination of theoretical models with historical perspectives and practical projects forms a multi-perspectival, scientific basis for reflection. The special feature of the course is its interdisciplinary approach, which combines cultural-scientific media studies with courses in media economics, economics and computer science.
The Bachelor’s program in Media Sciences is modularized.
Media Theory/History convey the basics of content and methodology as well as historical and theoretical models.
Media Analysis, concrete media products are examined using various methods.
Media sociology/pedagogy/psychology comprises social-scientific and pedagogical concepts as well as the basics of media impact research.
Fundamentals of Business Administration teaches the basics of business administration, management and marketing.
Media Economics deals with topics of media economics, management and marketing as well as structures of media companies and the functioning of media markets.
Quantitative Methods and Statistics contains the basics of empirical methods and statistical parameters.
Introduction to Computer Science for Humanities Scientists and Basic Concepts of the WWW impart basic knowledge of computer science as well as the basics of various programming languages and web-based information systems.
Optional Area necessary key qualifications are learnt through Writing, Presenting, Arguing and interdisciplinary perspectives. In addition, an eight-week non-university compulsory internship enables students to gain practical experience and gain insight into possible occupational fields.